Bouncing back
Analysis of the UK market

It was almost a case of 'business as usual' for some UK-based TMCs as the world reopened in 2022, although operational challenges were rife

For many travel management companies, 2022 proved to be a return to business as usual and, in some cases, much needed profitability returned to the sector. After many corporates decided to stay with their incumbent TMC for the duration of the crisis, many are now thinking that it might be time for a change.

Clive Wratten, CEO of the Business Travel Association, says, “2022 was a year of recovery and new beginnings for the UK’s travel management companies. TMCs across the UK worked collaboratively to find a new normal post-pandemic, seeking ways to support employees as well as each other to build business back stronger. Since the industry saw many leave during the pandemic, the focus for 2022 primarily featured recruitment to encourage new and old starters to join the industry.”

He continues: “2022 still saw public anxieties around travelling and so TMCs dealt with a complex and unpredictable path to bouncing back. In-person meetings are vital to the business travel industry as they build and maintain relations and allow the sharing of knowledge. It was therefore a priority that the industry worked together to emphasise the importance of business travel both within the industry and beyond.

“The TMC sector is well versed in crisis situations and they manage their businesses accordingly, despite the terrible commercial impact of the pandemic. The industry remains financially resilient and is on the road back to profitability.”

"UK TMCs will be concerned that the economic outlook for the UK does not look promising for the coming year" 

Julia Lo Bue-Said, chief executive officer of the UK’s Advantage Travel Partnership, says, “As the world continues to recover from the pandemic, global pressures remain. High inflation, rising interest rates, cost of living pressures and the ongoing conflict in Ukraine have all resulted in business leaders having to further focus on rebuilding their balance sheets, as well as ensuring their liquidity positions remain strong.

“For TMCs, their agile approach, managing changing traveller demands and behaviour has put them in the best possible position to manage travel programmes in an ever-complex world. Despite these macro impacts, TMCs have once again come through the other side, stronger, profitable and, with 68 per cent of Advantage TMCs reporting approaches from companies previously with unmanaged travel programmes, TMCs have an even greater opportunity to demonstrate their value now more than ever.”

A few more names have disappeared from the rankings this year. Ventur Travel, the former Traveleads, joined fast-growing Gray Dawes Travel in August 2022. The TripActions name is no longer on the list, not because it has been acquired but because it underwent a rebranding to Navan in February 2023 and thus now appears here as Navan Group incorporating Reed & Mackay.

So what of the future? GDP has long been linked to the growth of business travel and UK TMCs will be concerned that the economic outlook for the UK does not look promising for the coming year.

In April, the IMF published new forecasts for GDP and it predicts that the UK economy will shrink by 0.3 per cent. This is the worst forecast for any advanced economy – the average prediction is growth of 1.3 per cent – but also for any of the highlighted emerging market and developing economies which are predicted to grow by an average of 3.9 per cent.

Read on to see UK-based TMCs' views on what the next 12 months holds in store.

BTN Europe’s survey of the UK’s leading TMCs

Optimistic outlook

Chart 1: Predicted 2023 sales
vs 2022 actual sales

Chart 2: What will be the key growth driver for your company this year?

OPTIMISTIC OUTLOOK
The UK’s travel management companies feel that the rebound in business travel will continue through 2023, with more than three quarters predicting increases in sales of more than 25 per cent year-on-year. TMCs feel that this boost in sales will come largely from winning new customers although more than a quarter see increased activity from corporate clients as being central to their growth.

Top priorities

What are your business priorities for 2023?

TOP PRIORITIES
While winning new business remains the priority for most UK TMCs, the importance of improving their product and service offering is paramount, with more than two-thirds seeing this as a business priority for 2023. In a consolidating market, it is no surprise that a quarter of those TMCs who responded to our poll are thinking about mergers and acquisitions. The flurry of activity in recent years seems set to continue.

Evolving demands

How do you see demand changing for these services in 2023?

EVOLVING DEMANDS
With the sharp focus on their offering, we asked TMCs about how they see demand for particular products and services changing in the coming year. If it was not clear already from the communications in the business travel sector, TMCs are clearly expecting to have to do more when it comes to sustainability. At the same time, TMCs expect to be asked to help more with traveller wellbeing and duty of care services for their clients. As business travel becomes more and more dependent on technology, the reliance on TMCs to help with consultancy in this area looks set to increase.

The long-term view

Will business travel be permanently reduced because of sustainability concerns?

THE LONG-TERM VIEW
While the pandemic made many in the business travel sector question the future of business travel, the fear of an existential crisis has faded somewhat with most TMCs now believing that demand for business travel will either stay at previous levels or increase slightly.

Bumps in the road

What are the biggest challenges to your future success?

BUMPS IN THE ROAD
Our final question looked at the longer term and asked about barriers to future success. The pandemic filleted the business travel industry of staff and many have chosen not to return, either because other sectors have poached them or because of a refocus on work-life balance. More than half of TMCs now say that difficulty in recruiting skilled staff is a major concern. Geopolitical issues, such as the war in Ukraine, are also overshadowing TMCs' outlook.